A new listing launch clean happens once, before the first booking — deeper than a routine turnover, covering baseboards, inside cabinets, appliance interiors, and anything a previous owner or contractor left behind. Local deep-clean rates in Orlando typically run $100 to $225; Orlando STR Cleaning quotes launch cleans against the property's actual condition.
The clean that happens before a listing goes live isn't the same job as the clean between guests, and pricing or scheduling it like a routine turnover undersells what it actually needs. A launch clean happens once — before the photographer shows up, before the first guest ever checks in — and it goes further than a reset: baseboards, inside cabinets and drawers, appliance interiors, light fixtures, anything a contractor or the previous owner left behind.
Photos taken before this clean are photos of someone else's move-out, not the listing a guest is about to book. Every mark that shows up in a listing photo — a smudge on the fridge, dust on a ceiling fan blade — is a mark that shows up in a guest's first review too, so the launch clean happens before the camera, not after it.
How is this different from a regular turnover?
A routine turn resets what the last guest disturbed. A launch clean starts from an unknown baseline — construction dust in vents, price stickers still on new appliances, cabinets that haven't been wiped since the last coat of paint — and takes it down to move-in ready. It runs longer than a standard turn because there's no 'last guest's mess' to compare against, only whatever condition the property is actually in.
What does it cost?
Local providers publish deep-clean and seasonal-reset rates in the Orlando area running roughly $100 to $225, though that range covers everything from a light refresh to a full move-in prep job. A launch clean gets quoted after seeing the property's actual condition rather than off a flat number — a newly renovated condo and a unit that just came out of a long-term tenancy aren't the same job, even at the same square footage.
That's also why a launch clean isn't priced the same as a routine turnover on the invoice — it's a different job with a different scope, even on a property that will later get a standard turn every week.
When should I schedule the launch clean?
Before professional photos, not after — anything the camera catches gets caught by every future guest too. If the listing isn't live yet, scheduling it right before the first booking's check-in date also works, but photos come first.
Is this the same as a deep clean?
It's built on the same idea, going past a surface reset, but a launch clean also checks for things specific to a first setup: leftover packaging, unfamiliar appliance manuals, contractor debris, and anything that needs to be reported before a guest ever sees the unit.
Do I need this if the unit already looks clean?
Looking clean and being camera- and guest-ready aren't the same thing. Inside cabinets, appliance interiors and light fixtures are the spots that get skipped in a normal move-out clean and show up in a guest's first bad review.